Monthly Action Plans
| Planning Date | Activities | Action |
|---|---|---|
| January 01, 2025 | Completed Swachhtantra” - Gantantra se Desh Mahaan, Swachhta Se Desh Ki Shaan” | |
| February 01, 2025 | Completed “Teen Bin ki Aadat, Swachhta ki Zarurat” | |
| March 01, 2025 | Completed Assistance to ULBs in facilitating the Third Party Assessment Teams (SS/ODF/GFC) | |
| April 01, 2025 | Completed Segregation of Waste | |
| May 01, 2025 | Completed Mera Shehar, Meri Pehchaan | |
| June 03, 2025 | Completed Plastic se Chhutkara | |
| July 01, 2025 | Completed Safai Apnao, Bimaari Bhagao | |
| August 01, 2025 | Completed Swachh Sankalp, Swachh Nagar | |
| September 09, 2025 | Completed Swachhata Hi Seva | |
| October 01, 2025 | Completed Way forward – SS 2025 | |
| November 09, 2025 | Completed Hamari Safai, Hamara Yogdaan | |
| December 01, 2025 | Completed Road to Swachh Survekshan 2025 | |
| January 01, 2026 | Completed Swachhtantra 2.0 | |
| February 01, 2026 | Completed Road to Swachh Survekshan 2025-26 | |
| March 01, 2026 | In Progress Road to Swachh Survekshan |
Swachhtantra” - Gantantra se Desh Mahaan, Swachhta Se Desh Ki Shaan”
Target Audience
The action plan targets multiple stakeholder groups to ensure effective IEC/BCC implementation under SBM-U 2.0: General Public / Citizens (urban households, RWAs, market associations) Students & Youth ULB Officials & Staff Swachhata Executives (SEs) Sanitation Workers Elected Representatives & Community Leaders Media & Influencers State/UT-level stakeholders (HUDD, SBM-U 2.0 officials)
Expected Outcomes
Implementation of the January 2025 Action Plan is expected to result in the following outcomes: Availability of updated ULB profiles and sanitation baseline data for informed planning. Identification and closure of gaps related to ODF+, ODF++ and MoHUA certifications. Increased citizen awareness and participation through Swachhtantra campaign (Jan Andolan). Enhanced capacity of ULB officials and Swachhata Executives to implement IEC/BCC activities effectively. Improved behavior change among citizens, especially in: Source segregation of waste Home composting ODF sustainability Ban on Single Use Plastic (SUP) Clean public spaces Strong digital presence and visibility of SBM-U 2.0 through website and social media. Uniform branding and messaging of Swachhata initiatives across all 80 ULBs. Wider outreach through audio jingles, videos, and multimedia content. Strengthened community engagement, transparency, and feedback mechanisms.
Description
Identification and closure of gaps related to ODF+, ODF++ and MoHUA certifications.
Increased citizen awareness and participation through Swachhtantra campaign (Jan Andolan).
Enhanced capacity of ULB officials and Swachhata Executives to implement IEC/BCC activities effectively.
Improved behavior change among citizens, especially in:
Source segregation of waste
Home composting
ODF sustainability
Ban on Single Use Plastic (SUP)
Clean public spaces
Strong digital presence and visibility of SBM-U 2.0 through website and social media.
Uniform branding and messaging of Swachhata initiatives across all 80 ULBs.
Wider outreach through audio jingles, videos, and multimedia content.
Strengthened community engagement, transparency, and feedback mechanisms.
Assigned To
“Teen Bin ki Aadat, Swachhta ki Zarurat”
Target Audience
The February action plan targets the following key stakeholder groups: All Urban Citizens (households, commercial establishments, RWAs) Students and Youth ULB Officials and Staff Swachhata Executives (SEs) Sanitation Officials, DEOs, SWM In-charges Community Leaders & Influencers Media and Social Media Users State/UT-level stakeholders (H&UDD, MD SBM-U 2.0)
Expected Outcomes
Implementation of the February 2025 Action Plan is expected to achieve the following outcomes: Identification of gaps and bottlenecks in IEC/BCC implementation across all 80 ULBs. Clear understanding of capacity-building needs of ULBs to ensure long-term sustainability of IEC/BCC initiatives. Improved Swachh Survekshan rankings through focused gap analysis and corrective measures. Availability of a UT-level IEC/BCC strategy aligned with SBM-U 2.0 objectives. Preparation of a comprehensive Annual IEC/BCC Implementation Plan for all ULBs. Behavioural change among citizens with respect to: Source segregation (Three-bin system) Reduction of littering Responsible waste generation Reduction of single-use plastic (RRR) ODF sustainability and septic tank desludging Enhanced door-to-door outreach, covering at least 20% of households and commercial establishments under the campaign. Strengthened capacity of sanitation officials and ULB staff to act as master trainers. Increased visibility and transparency of SBM-U 2.0 initiatives through website, social media, jingles, podcasts, and influencer messages. Improved citizen engagement and participation (Jan Andolan) in Swachhata initiatives.
Description
Clear understanding of capacity-building needs of ULBs to ensure long-term sustainability of IEC/BCC initiatives.
Improved Swachh Survekshan rankings through focused gap analysis and corrective measures.
Availability of a UT-level IEC/BCC strategy aligned with SBM-U 2.0 objectives.
Preparation of a comprehensive Annual IEC/BCC Implementation Plan for all ULBs.
Assigned To
Annexures / Documents
Assistance to ULBs in facilitating the Third Party Assessment Teams (SS/ODF/GFC)
Target Audience
Urban Citizens (households, RWAs, commercial establishments) Citizens of all age groups using social media Students and Youth ULB Officials and Staff Swachhata Executives (SEs) Sanitation Workers Influencers, Community Leaders & Active Citizens Third Party Assessment Teams (SS/ODF/GFC)
Expected Outcomes
Improved preparedness of ULBs for Swachh Survekshan 2024 assessments. Better coordination with Third Party Assessment Teams ensuring smooth field visits. Enhanced citizen awareness and participation in Swachh Survekshan. Increased positive citizen feedback, strengthening “Citizen Voice & Engagement”. Wider digital outreach and advocacy through social media creatives, podcasts, and influencer messages. Reinforcement of key sanitation behaviours such as: Source segregation Home composting Clean public spaces ODF sustainability Improved Swachh Survekshan rankings for ULBs through focused IEC and citizen engagement. Strengthened Jan Andolan for cleanliness across all 80 ULBs.
Description
Assigned To
Annexures / Documents
Segregation of Waste
Target Audience
Urban citizens (households, RWAs, commercial establishments) Students, youth, and educational institutions Sanitation staff and waste collection workforce ULB officials and Swachhata Executives (SEs) Influencers, prominent citizens, and community leaders Citizens of all age groups using social media
Expected Outcomes
Adoption of four-bin waste segregation at household, institutional, and commercial levels. Increased door-to-door awareness on segregation of waste. Community ownership through Green Colony initiatives. Reduction in littering, open dumping, and single-use plastic usage. Promotion of Waste to Wealth, RRR, and circular economy practices. Improved skills and capacity of sanitation staff and ULB officials. Strengthened IEC/BCC implementation through structured gap analysis. Wider citizen engagement and awareness through social media, jingles, influencers, and podcasts. Progress towards Garbage Free Cities and improved urban sanitation outcomes.
Description
Assigned To
Annexures / Documents
Mera Shehar, Meri Pehchaan
Target Audience
Urban citizens across all 80 ULBs Students and youth Swachhata Ambassadors and volunteers Sanitation workers, drivers, and helpers ULB officials and Swachhata Executives (SEs) Influencers, prominent citizens, and community leaders Citizens of all age groups using social media
Expected Outcomes
Strengthened citizen ownership under the theme “Mera Shehar, Meri Pehchaan”. Increased participation of Swachhata Ambassadors in cleanliness activities. Improved adoption of four-bin waste segregation practices. Enhanced community engagement through Green Colony initiatives. Recognition of sanitation workers and reinforcement of dignity of labour. Wider public awareness through social media, influencers, creatives, podcasts, and videos. Improved compliance with source segregation and sustainable waste management practices.
Description
Assigned To
Plastic se Chhutkara
Target Audience
Urban citizens across all ULBs Students, youth, RWAs, mohalla committees Sanitation staff, drivers, and helpers ULB officials and Swachhata Executives (SEs) College students and youth groups Pilgrims and stakeholders related to SANJY 2025 Citizens of all age groups using social media
Expected Outcomes
Increased citizen participation in plastic-free and cleanliness drives. Reduction in plastic waste through improved segregation and RRR practices. Strengthened community ownership via weekly Swachhta activities. Enhanced awareness on plastic pollution and environmental protection. Improved capacity of sanitation staff to act as change agents. Wider public engagement through street plays, videos, podcasts, and challenges. Promotion of responsible waste disposal and long-term behavioural change.
Description
Assigned To
Annexures / Documents
Safai Apnao, Bimaari Bhagao
Target Audience
All urban citizens across ULBs School children and youth Pilgrims and stakeholders associated with Shri Amarnath Ji Yatra (SANJY-2025) Sanitation workers and frontline staff ULB officials and Swachhata Executives (SEs) Citizens of all age groups using social media
Expected Outcomes
Adoption of preventive cleanliness practices under Safai Apnao, Bimaari Bhagao. Reduction in water-borne and vector-borne diseases through clean surroundings. Improved hygiene practices such as handwashing and clean toilets. Responsible waste disposal and cleanliness during SANJY-2025. Increased citizen awareness through intensive IEC and social media outreach. Enhanced community participation in cleanliness of public spaces, drains, and water bodies.
Description
Assigned To
Swachh Sankalp, Swachh Nagar
Target Audience
All urban citizens across ULBs Bulk Waste Generators (BWGs) RWAs and residential colonies Educational institutions, government offices, and commercial complexes Youth, students, and sports persons Sanitation workers (Safaimitras) ULB officials and Swachhata Executives (SEs) Citizens of all age groups using social media
Expected Outcomes
Strengthened citizen ownership and participation under Swachh Sankalp, Swachh Nagar. Improved source segregation of waste and elimination of garbage vulnerable points (GVPs). Promotion of green practices in campuses, colonies, and institutions. Reduction in single-use plastic and improved functioning of RRR centres. Youth engagement in Swachhata through innovation, sports, and volunteerism. Capacity enhancement of sanitation staff as change agents. Wider public outreach through social media, podcasts, videos, and IEC creatives.
Description
Assigned To
Annexures / Documents
Swachhata Hi Seva
Target Audience
All urban citizens across ULBs Bulk Waste Generators (BWGs) Educational institutions, government offices, hospitals, and commercial complexes Youth, students, volunteers, and civil society groups Sanitation workers and frontline staff ULB officials and Swachhata Executives (SEs) Citizens of all age groups using social media
Expected Outcomes
Increased citizen participation under Swachhata Hi Seva and Sewa Parv campaigns. Improved source segregation, waste reduction, and ban on single-use plastic. Strengthened adoption of green practices by Bulk Waste Generators. Enhanced awareness and use of the Swachhata App. Improved capacity of sanitation staff to act as community change agents. Wider public outreach through IEC creatives, podcasts, videos, and social media. Reinforced culture of cleanliness and sustainability across ULBs.
Description
Assigned To
Annexures / Documents
Way forward – SS 2025
Target Audience
All urban citizens across ULBs Residents using the Swachh.City grievance platform Self Help Groups (SHGs) Bulk Waste Generators (BWGs) Educational institutions, government offices, hospitals, and markets Sanitation workers, supervisors, drivers, and helpers ULB officials and Swachhata Executives (SEs) Influencers, prominent citizens, and community leaders Citizens of all age groups using social media
Expected Outcomes
Increased use of Swachh.City platform for grievance redressal and citizen feedback. Strengthened citizen participation contributing to Swachh Survekshan 2025 scores. Engagement of SHGs as local change agents for waste segregation and sanitation. Improved adoption of green practices by Bulk Waste Generators. Enhanced capacity of sanitation staff to act as behaviour change facilitators. Wider outreach through IEC creatives, jingles, podcasts, videos, street plays, and newsletters. Improved waste management outcomes including segregation, D2D collection, night sweeping, and on-site processing. Reinforced Jan Andolan for achieving Garbage Free Cities.
Description
Assigned To
Annexures / Documents
Hamari Safai, Hamara Yogdaan
Target Audience
All urban citizens across ULBs Users of the Swachh.City grievance redressal platform Self Help Groups (SHGs) Bulk Waste Generators (BWGs) Educational institutions, hospitals, offices, markets, malls, and commercial complexes Sanitation workers, supervisors, drivers, and helpers ULB officials and Swachhata Executives (SEs) Influencers, prominent citizens, community leaders Citizens of all age groups using social media
Expected Outcomes
Increased adoption of Swachh.City for feedback and grievance redressal. Stronger citizen participation contributing to Swachh Survekshan 2025. SHGs functioning as local change agents for segregation and sanitation. Improved waste segregation, D2D collection, night sweeping, and on-site processing. Enhanced capacity of sanitation staff as behaviour change facilitators. Wider awareness through IEC creatives, jingles, podcasts, videos, street plays, and newsletters. Progress towards Garbage Free Cities and system strengthening in ULBs.
Description
Assigned To
Annexures / Documents
Road to Swachh Survekshan 2025
Target Audience
All urban citizens across 80 ULBs Households and commercial establishments Bulk Waste Generators (institutions, offices, hospitals, malls, markets) Sanitation workers, Safaimitras, drivers, supervisors ULB officials and Swachhata Executives (SEs) Educational institutions and government offices Citizens of all age groups using social and digital platforms
Expected Outcomes
Improved door-to-door waste collection coverage and reduction of service gaps. Identification and elimination of Garbage Vulnerable Points (GVPs). Increased citizen awareness on segregation, D2D timings, and sanitation services. Strengthened and operational RRR Centres in all ULBs. Accurate and timely updation of CT/PT/Standalone Urinal data on Swachhatam Portal. Adoption of green practices by Bulk Waste Generators under Green Campus initiative. Enhanced skills and safety awareness of sanitation staff through capacity building. Stronger preparedness for Swachh Survekshan 2025 assessments.
Description
Assigned To
Swachhtantra 2.0
Target Audience
Citizens of J&K.
Expected Outcomes
ncreased public awareness on sanitation, cleanliness, waste segregation, and hygiene practices through structured IEC activities. Improved community participation in SBM 2.0 initiatives, including citizen-led cleanliness drives and behavioural change activities. Enhanced adoption of source segregation, reduction in littering, and better waste handling practices at household and commercial levels. Strengthened behaviour change communication (BCC) leading to sustained cleanliness habits among citizens. Higher engagement of stakeholders such as RWAs, SHGs, market associations, vendors, students, and frontline sanitation workers. Improved visibility and recall of SBM messages through consistent branding, outreach materials, and on-ground activities. Increased usage and awareness of Swachhta-related platforms/apps, enabling citizens to participate and report issues effectively. Support to ULBs in achieving Swachh Survekshan indicators, contributing to better rankings and performance outcomes. Development of a sense of ownership and responsibility among citizens towards maintaining clean public spaces. Overall improvement in urban sanitation standards and quality of life in the project area.
Assigned To
Road to Swachh Survekshan 2025-26
Target Audience
Target Audience (as per IEC Action Plan – February 2026) All 80 Urban Local Bodies (ULBs) Municipal officials and staff (city, ward, and field level) Sanitation workers and supervisors Engineers and technical staff (SEs) Jammu Municipal Corporation (JMC) Temple management committees Priests and religious functionaries Devotees and local communities residing near the Ranbir Canal Citizens of all age groups Urban households Commuters and general public in public spaces Social media users (youth, adults, online audiences across ULBs) Community members in: Markets Residential areas Slums and informal settlements Public gathering spaces Media personnel (print, electronic, digital) SBM stakeholders at city, state, and mission level.
Expected Outcomes
Enhanced field preparedness and assessment readiness of all 80 ULBs for Swachh Survekshan 2025–26 through gap identification, strengthened O&M systems, and time-bound corrective actions. Improved visible cleanliness and sanitation infrastructure performance, including better maintenance of CTs/PTs, standalone urinals, and public spaces across ULBs. Strengthened functionality and operationalization of RRR Centres across all ULBs, contributing to circular economy practices and waste reduction. Sustained Open Defecation Free (ODF) behaviours among citizens through continuous IEC engagement and reinforcement of sanitation messaging. Reduction in religious and solid waste dumping into the Ranbir Canal through targeted surveys, awareness programmes, and improved waste collection practices at temples in Jammu City. Increased environmental awareness and accountability among temple management committees, priests, devotees, and surrounding communities. Improved institutional capacity and technical preparedness of ULB officials and field staff through structured online capacity-building programmes on Swachh Survekshan protocols and field verification requirements. Greater consistency between on-ground sanitation conditions and portal submissions, supported by improved documentation and evidence generation. Wider citizen outreach and engagement through multilingual social media creatives, IEC posters, banners, and digital content across all 80 ULBs. Enhanced public awareness and behavioural change related to source segregation, ban on single-use plastics, sanitation practices, and Swachhata campaigns. Increased community participation and message recall through creative communication tools such as street play scripts, videos, podcasts, and live social media sessions. Improved visibility of SBM initiatives and best practices through monthly newsletters, media coordination, and press releases highlighting notable ULB achievements. Strengthened monitoring, reporting, and accountability mechanisms, including timely uploading of IEC activities on the Swachhatam Portal with proper documentation. Overall contribution towards improved Swachh Survekshan performance, rankings, and urban quality of life across Jammu & Kashmir.
Assigned To
Road to Swachh Survekshan
Target Audience
Urban citizens across all 80 ULBs Households and resident welfare groups Community Mobilizers and sanitation staff Self Help Groups, market associations, and civil society groups ULB officials and Swachhata Executives (SEs) Students, institutions, and local residents Citizens of all age groups using social media platforms
Expected Outcomes
Achievement of 100% source segregation in model wards/colonies. Promotion of circular economy practices through Waste-to-Wonder initiatives. Increased citizen participation and feedback for Swachh Survekshan 2025–26. Enhanced urban green cover through plantation drives across ULBs. Strengthened capacity of Community Mobilizers for effective field-level implementation. Improved coordination and knowledge sharing among ULBs through newsletters and media coverage. Wider awareness and behavioural change through social media campaigns, IEC creatives, and digital outreach. Increased preparedness of ULBs for Swachh Survekshan field assessments.