In celebration of World Environment Week, a powerful movement began at M.A.M College, Jammu, echoing the vision of a plastic-free city. Spearheaded by the Worthy Commissioner of Jammu Municipal Corporation (JMC), Dr. Devansh Yadav, IAS, the college hosted a dynamic Sanitation Drive that blended awareness, action and community spirit.

The event unfolded under the dedicated supervision of Dr. Vinod Sharma, Health Officer, JMC, who engaged in a productive discussion with the respected Principal of M.A.M College. Together, they laid the foundation for a concrete action plan to make the campus cleaner, greener and more sustainable setting an example for institutions across the city.

A special highlight of the event was the recognition of students under the “Waste to Wonder/Art” campaign. Their creative use of discarded materials turned trash into thought-provoking art, showcasing the power of innovation and sustainability in harmony.

To further strengthen youth engagement, various student groups were formally enrolled in the “Mera Shehar Meri Pehchan” campaign reinforcing a sense of ownership and civic pride among the next generation of changemakers.

The campaign witnessed enthusiastic participation from JMC officials, including Sanitation Officer Mr. Arun Nayar and Sanitary Inspector Mr. Sunny Khokhar, along with their hardworking teams. Their energy and presence were instrumental in driving the day’s success.

The event was organized in collaboration with the SWAAHA Resource Management Team, reflecting a growing synergy between civic authorities and community-based organizations working for a cleaner, greener Jammu.

What began as a single campus initiative has now set the tone for a larger movement one that proves real change is possible when leadership, creativity and collective action come together. From discarded waste emerged powerful art. From a college cleanup came a blueprint for sustainable transformation.

Together, they’ve shown that a cleaner city starts with conscious campuses  and every small step counts.

In a vibrant step towards environmental responsibility and civic pride, the Municipal Committee Katra recently led a spirited clean-up and beautification drive under the ongoing “Mera Shehar Meri Pehchan” initiative. This effort not only reaffirmed the town’s dedication to cleanliness and sustainability but also brought together the community in a powerful display of collective action.

From bustling markets to busy streets and popular public spots, the campaign transformed key areas of the town through extensive cleanliness activities. Sanitation workers rolled up their sleeves to ensure that no corner was left untouched waste was removed, pathways were cleared and a renewed sense of hygiene and hospitality took root across the townscape. The result: a cleaner, more welcoming Katra for both residents and the thousands of pilgrims and tourists who visit every year.

Taking the mission a step further, the drive also included a tree plantation campaign to green the town and uplift its visual appeal. Saplings were planted in multiple locations with thoughtful measures like installing iron protective cages to safeguard the young trees. This not only strengthens the local green cover but also symbolizes the town’s commitment to long-term environmental health.

The success of this campaign owes much to the combined efforts of dedicated individuals and groups. Supervisors and sanitation teams worked tirelessly on-ground, while the Market Association lent crucial support and coordination. The Executive Officer of the Municipal Committee Katra was also present, actively overseeing the initiative and emphasizing the administration’s commitment to hands-on governance.

A notable contributor to the day’s success was the IEC (Information, Education, and Communication) expert from SWAAHA Resource Management , who engaged with the local community, spreading awareness about the significance of cleanliness, green practices and active civic participation.

Adding inspiration and star power to the initiative, Ritu Thakur, the Swachhata Brand Ambassador of Katra, graced the event as a special guest. Her presence was met with enthusiasm and admiration, reminding everyone that true change begins with individual actions and everyday responsibility.

This vibrant campaign not only beautified the town but also highlighted the deeper purpose of the “Mera Shehar Meri Pehchan” movement to ignite civic pride, promote environmental sustainability and build a future-ready Katra through collective community efforts.

As the town moves forward, this event stands as a shining example of what can be achieved when administration and citizens come together with shared purpose and dedication. With every planted sapling and every swept street, Katra is not just getting cleaner it’s growing stronger.

In our busy lives, we often forget how small actions can bring big changes. But one recent event reminded us of just that. The “Swachhta Darshan Cleanliness Walk” turned into a beautiful example of how a community can come together to care for its surroundings.

United by One Purpose

The walk started from Boys Higher Secondary School, bringing together a mix of people school children full of energy, local residents, volunteers and respected elders from the community. Everyone came with one simple goal, to support cleanliness and build a healthier, greener neighbourhood.

What made this walk even more special was the presence of Mr. Abhinav Sharma, a local face known for working on social issues. He joined the walk not just as a guest, but as someone truly passionate about change. His short but powerful speech encouraged the young participants to take the lead in keeping their areas clean and inspiring others too.

Walking with a Message

The 1.5-kilometer route was filled with purpose. As participants walked holding colourful banners and placards, they shouted slogans that reminded everyone around about the importance of cleanliness, waste segregation and hygiene. The energy was high, the smiles were real and the message was clear “Clean surroundings begin with us.”

Connecting with the Community

The walk was more than just movement it was conversation. Participants took time to speak with local shopkeepers, residents and even passersby. They talked about simple things like not littering, separating dry and wet waste and how every small effort can make a big difference.

It felt like the entire neighbourhood was waking up to the idea that cleanliness is everyone’s job, not just the municipality’s.

Ending with a Promise

The event ended with a small but meaningful ceremony. Everyone gathered together and took a cleanliness pledge promising to keep their homes and streets clean, to avoid plastic waste and to encourage others to do the same. It was a strong moment of togetherness, full of hope and commitment.

More Than Just a Walk

The “Swachhta Darshan Cleanliness Walk” was more than a one-day event. It was a reminder that real change begins when we take that first step. When children, elders, volunteers, and influencers walk together for a cause, they don’t just clean streets they clean mindsets.

And maybe, that’s the most important change of all.

Lakhanpur, May 20, 2025  In a commendable display of community spirit and environmental consciousness, the Municipal Committee (MC) Lakhanpur organized two impactful Information, Education & Communication (IEC) activities aimed at fostering a cleaner and more sustainable town.

1. ‘Bin It to Win It!’: Engaging Young Minds at Government High School

The day commenced with an innovative event titled ‘Bin It to Win It!’ at the Government High School, Lakhanpur. This interactive session combined a quiz and a treasure hunt, ingeniously designed to educate students on the importance of waste segregation.

Students enthusiastically participated, navigating clues and answering questions that emphasized the significance of separating biodegradable and non-biodegradable waste. The activity not only imparted crucial knowledge but also instilled a sense of responsibility among the young participants.

“It was enlightening to see students so engaged in learning about waste management. Their enthusiasm gives us hope for a cleaner future,” remarked a school faculty member.

2. Community Clean-Up Drive and Beautification at the Main Yard

Later in the day, MC Lakhanpur spearheaded a community clean-up and beautification drive at the town’s main yard. Residents, local shopkeepers and volunteers joined hands to cleanse the area, remove litter and enhance the locale’s aesthetic appeal.

This initiative not only improved the physical environment but also served as a catalyst for community bonding and collective responsibility.

Swaaha Team from Jammu Joins the Initiative

Adding significant value to the day’s events, the SWAAHA Resource Management team from Jammu actively participated in both activities. Known for their expertise in waste management and environmental education, the team conducted informative sessions emphasizing the importance of cleanliness, proper waste disposal and sustainable living practices.

Their engagement provided attendees with practical insights and actionable steps to maintain hygiene and promote environmental sustainability in their daily lives.

Lakhanpur: A Gateway Embracing Green Initiatives

Situated as the gateway to Jammu and Kashmir, Lakhanpur holds a strategic and symbolic position. With a population of approximately 4,000 residents, the town is making commendable strides in environmental stewardship.

These recent activities underscore Lakhanpur’s commitment to sustainable practices and community engagement. By involving both the youth and the broader community, MC Lakhanpur is setting a precedent for other towns to emulate.

Looking Ahead

The success of these initiatives reflects the power of collective action and education in driving environmental change. MC Lakhanpur plans to continue such programs, aiming to instill lasting eco-friendly habits among its residents.

As Lakhanpur continues its journey towards sustainability, the collaborative efforts of its citizens, supported by organizations like Swaaha, serve as a beacon of hope and a model for community-driven environmental initiatives.

There are days that leave you feeling hopeful like something beautiful is quietly taking root in the hearts of our younger generation. 19th May 2025 one such day, when an event titled ‘Waste to Wonder’ brought together creativity, purpose and youthful energy under one roof.

Held under the theme “Scrap to Splendor,” this IEC activity was no ordinary competition. Students from various schools walked in with bags full of what most of us would call “trash”  used bottles, broken bangles, newspaper rolls, cardboard, old CDs. But what they created out of it? Pure magic.                             

From intricately designed pen stands to colourful wall hangings and miniature garden setups made entirely from waste the imagination on display was mind-blowing. You could feel the joy in the air. The kids weren’t just making crafts they were telling stories. Stories of a greener tomorrow, where nothing is truly wasted only reimagined

 What made the event even more special was the presence of the Chief Sanitation Officer from Srinagar Municipal Corporation (SMC), who appreciated each participant with a certificate of recognition. It wasn’t just a pat on the back it was a moment of validation for every student who dared to dream differently.

In a heartfelt video message played during the event, the Chief Sanitation Officer spoke about something we often forget that cleanliness doesn’t start from big campaigns, it begins right at home. His words reminded everyone that the real change starts with us. With how we segregate waste, how we reuse and how we teach our children the value of responsible living.

More than a competition, Waste to Wonder turned into a celebration of innovation, of awareness and of a collective desire to protect the planet. It was proof that when we place trust in the younger generation and give them the tools, they will surprise us with heart, hands, and hope.

As the day ended, everyone walked away with more than just certificates and crafts. They carried with them a renewed sense of purpose  a belief that even the smallest efforts matter. And maybe next time we’re about to throw something away, we’ll pause and ask ourselves:

Can this become a wonder too?

The campaign, themed “Swachhtantra – Gantantra Ki Shaan, Swachhta Se Bane Mahaan” under the Swachh Bharat Mission-Urban 2.0, marks a major push toward fostering civic responsibility and engaging communities in maintaining a cleaner, healthier environment.

The Campaign was launched by Ms. Mandeep Kaur (IAS), Commissioner/Secretary to Government, Housing & Urban Development Department, J&K with the commitment to cleanliness and sustainability through the Swachhta activities from 21^st to 24^th January, 2025 for pre-Republic Day celebrations. This Campaign underscored the importance of such initiatives in promoting not just a cleaner city but also a more responsible and engaged citizens of J&K in community-based Swachhta initiatives (Jan Andolan).

Through a series of well-coordinated activities, the campaign sought to encourage community participation, raise awareness about cleanliness, and motivate citizens to contribute towards the larger goal of a Swachh Jammu & Kashmir. This pre-Republic Day cleanliness drive has brought together local residents, school children, and various organizations to collectively work towards a brighter, cleaner future for the region.

Urban Local Bodies (ULBs) organized engaging and thought-provoking street plays to promote cleanliness and responsible civic behaviour. These performances emphasized crucial themes such as source segregation of waste, the ban on single-use plastic (SUP), and the conservation of water bodies. Conducted in marketplaces, residential areas, and other public spaces, the plays effectively captured public attention, inspiring community participation and behavioural change. By blending entertainment with awareness, this initiative reinforced the significance of sustainable practices, encouraging citizens to adopt eco-friendly habits for a cleaner and healthier environment.