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by swachhjk December 3, 2025

The Rise of the Green Campus: Jammu & Kashmir’s Sustainable Revolution

Jammu and Kashmir is charting a new course for institutional sustainability, moving beyond mere compliance to genuine environmental leadership. The Green Campus Initiative , launched under the Swachh Bharat Mission Urban 2.0 (SBM-U 2.0) , isn’t just a program; it’s a statement of intent: to transform the region’s educational and institutional hubs into enduring models of green living.

A Local Mission with Ambitious Scope

What makes this initiative particularly compelling is its deep local ownership. The monumental task of certifying 1093 campuses was not handed down by a central ministry, but boldly spearheaded by the Housing and Urban Development Department, Jammu and Kashmir. This local drive ensured a powerful, ground-up commitment to the mission.

The entire framework relies on a decentralized network, with all 80 Urban Local Bodies (ULBs) tasked with the essential job of auditing and guiding campuses across all 20 districts of the Union Territory.

The initiative’s reach is intentionally broad, treating every bulk waste generator as a vital participant. This includes not just Universities and Schools, but a meticulously quantified group of institutions now held to a higher standard:

  • The total number of Green Campuses initially identified was 1057.
  • This identification included 271+ Government Offices and 46 Hospitals.
  • The net was cast even wider to include high-footfall areas like 152 Restaurants and 10 Parks.
  • The list is rounded out by 30 Other Institutions, encompassing religious places, banquets, shopping malls and private institutes.

The Three Pillars of Transformation

The journey from a standard institution to a certified Green Campus is a structured process of change, divided into three crucial phases.

1. The Identification Phase: Setting the Stage

This initial stage successfully identified and enrolled the target 1093 campuses, setting the foundation for the systematic transformation.

2. The Preparatory Phase: A Commitment to Operational Change

This intensive period demanded significant operational and behavioral change. Institutions had to fundamentally rethink their consumption and disposal habits:

  • Waste Management: Waste is now mandated to be tracked and segregated into dry and wet streams. To dramatically reduce landfill dependency, institutions implemented on-site processing of wet waste (such as food scraps) through composting.
  • Plastic Ban: A total ban on single-use plastic was strictly enforced across all premises.
  • Cultural Shift: Students and teachers are now actively directed to bring sustainable items and bottles, making reusability a core part of the institutional culture.

Integrating Sanitation and Art

Beyond waste management, the preparatory phase introduced tangible quality-of-life improvements. The focus on sanitation included a comprehensive plan for toilet improvisation across all campuses:

  • Gender-Specific Facilities: Provision of separate toilets for male and female users.
  • Cleanliness Standards: Facilities must be clean and well-maintained, equipped with liquid handwash.
  • Sanitary Waste Management: Every toilet must have a dustbin, with female washrooms featuring special dedicated bins for sanitary pads.
  • Modern Amenities: Crucially, female washrooms were upgraded with the installation of incinerators and vending machines.

Meanwhile, a creative initiative rooted in sustainability took hold: the ‘Waste to Art’ initiative. This was not merely decoration, but a functional and beautiful way to engage institutions:

  • Waste to Art Corners: Established after the single-use plastic ban, these corners convert waste materials into educational tools and decorative pieces.
  • Green Spaces: The initiative prioritized the creation of institutional green spaces, which feature well-maintained plants, and are decorated and set up using items derived from recycled waste products.

3. The Declaration Phase: Verifying the Change

The final stage begins with a formal Letter of Commitment from campus leadership, formalizing their ownership of the sustainability parameters. This is followed by a self-evaluation, which is then verified through mandatory field visits by the respective ULB and partner teams. Final certification is awarded only upon achieving a score of 75% or higher.The initiative has already delivered its first monumental triumph: Anantnag became the first ULB to successfully declare the campuses within its jurisdiction as Green Campuses. This pivotal milestone validated the viability and success of the entire structured program.

Throughout this process, the IEC (Information, Education, and Communication) Team has played a central and crucial role, ensuring that progress is diligently tracked via daily waste logbooks and that awareness is maintained through consistent education.The ultimate output is far more profound than a certificate. Successful institutions are officially declared Green Campuses, receive their certificate from the ULB, and have their efforts recognized through promotion on SBM-U and ULB social media pages. By successfully transforming the institutions identified as part of the total 1093 campus target , this initiative has ingrained environmental consciousness and practical, sustainable habits across its institutional fabric.

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by swachhjk November 28, 2025

Rajouri Teams Up to Transform Waste Management

In a decisive move toward a cleaner, greener future, the Municipal Council Rajouri has successfully completed a pivotal capacity-building program aimed at bolstering solid waste management (SWM) practices across the district. Far from being a mere procedural exercise, this interactive session, organized in partnership with Swaaha Resource Management Pvt. Ltd., has sparked a renewed commitment and equipped local stakeholders with the knowledge to execute a comprehensive SWM strategy.

The program, held on Tuesday, brought together a diverse group of key players, including the CEO of the Municipal Council, Accounts Officer Priksha Sharma, former councillors, social activists and representatives from the Traders Federation Rajouri. The presence of Door-to-Door Waste Collection Drivers from the three Urban Local Bodies Rajouri, Thanamandi and Kalakote underscored the holistic, ground-up approach of the initiative.

Insights for Lasting Change

The heart of the success lay in the technical session led by Tabraiz Madani, Capacity Building Expert from Swaaha Resource Management Pvt. Ltd. Madani delivered invaluable insights into modern waste management systems. The focus was sharp and practical, centered on critical components necessary for effective waste governance:

  • Source Segregation: Emphasizing the fundamental step of separating waste at the household level.
  • Door-to-Door Collection: Streamlining the logistics for efficient and complete pickup.
  • Strict Implementation of Single-Use Plastic (SUP) Ban: Tackling one of the biggest environmental challenges head-on.
  • Promotion of RRR Principles: Championing Reduce, Reuse, Recycle as a core community mindset.

A critical takeaway highlighted was the indispensable role of community involvement in ensuring long-term cleanliness and sanitation outcomes.

The session was not a one-way lecture; it was an open forum. Presided over by Yousuful Umar, the technical discussion was followed by an interactive session where participants, including Sanitary Inspectors, Taxation Staff and Data Entry Operators, contributed practical suggestions derived from their on-the-ground experience. This vibrant exchange ensured that the resulting strategy is not just theoretical but deeply rooted in local realities.

The program concluded on a constructive and resolute note, with all stakeholders reiterating their commitment to fully supporting the Municipal Council Rajouri’s vision of a clean, green and healthy Rajouri Town. This capacity-building program marks a successful first step a foundation built on partnership, education and shared responsibility that promises to transform Rajouri’s approach to environmental sustainability.

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by swachhjk November 25, 2025

The success of the Green Campus Initiative in J&K

In the picturesque landscape of Jammu and Kashmir, a quiet but powerful revolution is unfolding, driven by the belief that true progress begins with a clean environment. As part of the ongoing Green Campus Initiative under the Swachh Bharat Mission–Urban (SBM-U), this movement is successfully transforming educational institutions and government offices into models of environmental sustainability. It’s not just about compliance; it’s about a profound shift in mindset.

The story really took off when the Information, Education, and Communication (IEC) teams, including the dedicated Swaaha unit of the Jammu Municipal Corporation (JMC), began their comprehensive campus visits. They weren’t just checking boxes; they were partnering with institutions. Schools like K.C. International, B.Ed College, J.K. Public School (Panjthirthi), and Lawrence Public School were among the first to welcome the team, eager to be assessed against the rigorous six-point criteria for a truly sustainable campus.

From Classrooms to Composting: The Six Pillars of Green

The JMC’s evaluation parameters quickly became the blueprint for excellence. Success wasn’t measured by intent, but by action, particularly in areas like:

  • Solid Waste Management: Checking for color-coded bins, perfect source segregation, and genuine enthusiasm for composting and recycling.
  • Energy Efficiency: Confirming the switch to LED lighting and discussing the potential for solar energy adoption.
  • Greenery and Plantation: Appreciating the commitment to maintaining beautiful, thriving green spaces, herbal gardens and student-led plantation drives that instill ownership.

What made these visits a success wasn’t the assessment itself, but the immediate, proactive response from the institutions. Teachers and students alike demonstrated that they were already pioneers, organizing regular cleanliness drives, ensuring hygienic washrooms and banning single-use plastic, setting a powerful example for the wider community.

Building Capacity, North to South

The initiative’s momentum wasn’t confined to Jammu. The drive quickly expanded across the region, demonstrating a unified commitment to a greener future.

In Srinagar, the Municipal Corporation (SMC) hosted a crucial capacity-building session at Kashmir Government Polytechnic College. Led by experts like Mr. Tabraiz Madani, and attended by senior officials and enthusiastic students, the session provided technical know-how for scientific waste management, waste segregation, and achieving official Green Campus certification. It was an investment in the future, empowering young minds to become environmental leaders.

Meanwhile, grassroots training was reaching essential local government offices and schools in Kathua, including Learning Temple High School and Sacred Heart High School. The focus here was hands-on: educating students on the vital difference between biodegradable and non-biodegradable waste, effectively building a new generation of environmental stewards. Further north in Kupwara, the Municipal Council collaborated with Krishi Vigyan Kendra to hold specialized awareness programs, moving beyond basic segregation to the advanced topic of home and vermicomposting—a perfect example of local experts supporting sustainable living.

A Lasting Legacy

Beyond the academic campuses, the initiative is leaving a visible mark on the public infrastructure. The comprehensive survey of all Community and Public Toilets (CTs/PTs) ensures that basic hygiene standards are met everywhere, supporting the overall cleanliness mission.

Perhaps the most visible sign of this success is the “Waste to Wonder” park developed at Children’s Park in Lakhanpur. This vibrant space is a physical testament to the mission’s core value: that waste is not an end, but a resource. By creatively reusing materials, it serves as an inspiring educational spot for families and children, proving that sustainability can be fun and beautiful.

The Swaaha–IEC teams have consistently concluded their visits by genuinely appreciating these efforts. Their message is clear: the dedication shown by every principal, teacher, student, and official across Jammu and Kashmir is driving real change. The JMC and SMC are committed to providing continued support and technical guidance, ensuring that the Green Campus Initiative evolves into a lasting legacy—a region defined by its natural beauty and its commitment to keeping it that way. The success of a cleaner, greener Jammu and Kashmir is now officially a shared achievement.

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by swachhjk November 24, 2025

SBM Urban 2.0 – Activity News Letter November 2025 J&K

NEWSLETTER OCTOBER 2025:

Swachh Bharat Mission-U 2.0 Newsletter – October 2025
We are pleased to present the IEC NEWSLETTER for October 2025, highlighting the significant progress of the Swachh Bharat Mission-Urban (SBM-U) 2.0 in Jammu & Kashmir. Under the leadership of the Mission Director, SBM-U 2.0, Housing and Urban Development Department, J&K, this month showcased a strong focus on community engagement and cleanliness.

Major highlights include:

  1. 207 activities held under Poshan Maah.
  2. 490 Swachhata complaints received across 80 ULBs.
  3. Identification of over 50 Self-Help Groups (SHGs).
  4. Over 8,000 Swachhata App installations.
  5. Over 1,000 Green Campuses identified.

These achievements underscore the collective effort towards a “Garbage-Free Urban Jammu and Kashmir

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by swachhjk November 19, 2025

Hands-On Pledge:Council and Citizens Unite for World Toilet Day Hygiene

November 19th arrived in Reasi like any other day, filled with the usual energy and hustle around the Bus Stand. Yet, on this World Toilet Day, the rhythm was slightly different. Instead of routine commerce, the air carried an urgent, important message, championed by the Municipal Council Reasi (ULB Reasi). They chose the public toilet facility in Ward No. 05 a place often overlooked, yet critical to public dignity and health as the centerpiece for their awareness campaign.

The event was far more than a formal announcement; it was a genuine, grassroots effort. Council members and sanitation workers stood side-by-side, engaging travelers, vendors and local residents in vital conversations. The core focus was simple but profound: the indispensable link between toilet hygiene, personal cleanliness and the overall well-being of the community. They demonstrated practical steps for maintenance, turning what many see as a basic facility into a point of collective pride.

The campaign’s true brilliance lay in its emphasis on individual responsibility. The team drove home the idea that sanitation isn’t just the government’s job; it’s a shared social contract. The success wasn’t measured in attendance numbers, but in the visible, genuine nods of agreement and the promises made by ordinary citizens to change their habits. The Bus Stand public toilet, often a symbol of transient use, briefly became a powerful symbol of civic engagement.

This hands-on initiative underscores the Municipal Council Reasi’s unwavering commitment to public health and its people. By directly addressing hygiene where it matters most, the ULB Reasi didn’t just celebrate World Toilet Day; they galvanized the community, proving that a healthier, cleaner Reasi is a goal everyone can achieve, one clean toilet at a time. The echoes of that message are sure to resonate far beyond the confines of Ward No. 05.

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by swachhjk November 18, 2025

The Baithak Under the Gentle November Sun

Sunday, November 16th, arrived with the crisp, almost tender chill that autumn brings to Srinagar, long after the chinar leaves have turned scarlet and gold. It was exactly the kind of quiet afternoon that often invites neighbors to pause their weekly routines, but today, the residents of Cooperative Colony, Pirbagh, weren’t gathering for idle chatter. They had come for a purpose a community meeting organized under the banner of the Green Colony Initiative, an effort driven by the Municipal Corporation in collaboration with Swaaha’s initiative.

The session was aptly named “Baithak – A Dialogue for a Greener Tomorrow.” Instead of a formal lecture, the atmosphere felt more like a sincere discussion among family, with a shared concern etched on everyone’s faces: how to truly care for the beautiful place they called home.

The conversation was steered by a resource person, whose passion for environmental stewardship was immediately evident. The program, which mirrored successful efforts like the one in Sainik Colony, Jammu, aimed to foster community engagement right here in the Kashmir division. The discussion leader didn’t start with complicated charts or overwhelming statistics; he started with the basics: what do we do when we throw something away?

The heart of the session quickly focused on waste management. As the principles of green habits were discussed, the residents, many of them lifelong neighbors, didn’t hold back. They actively shared the frustrating reality of their lanes the challenges of ensuring that waste collectors adhered to schedules, the difficulty in keeping plastics out of the open drains, and the struggle to teach children the difference between what’s truly dry and what’s wet.

One elderly resident, leaning forward, recalled how clean the colony was decades ago, before the sheer volume of packaged goods changed everything. Another younger participant shared her personal idea for a neighborhood composting project. It was this back-and-forth, this honest sharing of perspectives and practical challenges, that defined the Baithak.

The resource person listened patiently, nodding frequently. The discussion consistently brought the focus back to one fundamental truth, which the Municipal Corporation and Swaaha’s initiative championed: behavioral change is the seed of all success. “We can buy the best bins and hire the best sanitation workers,” he said, “but if the habits inside our four walls don’t change, the streets outside never will.”

The Green Colony Initiative emphasized the powerful nature of collective action. By citing the positive transformation seen in similar efforts, the program highlighted the broader vision: transforming Pirbagh into a model of environmental consciousness through community-led efforts.

As the soft November light began to fade, the meeting concluded not with a list of tasks, but with a renewed sense of shared responsibility. Every resident left the Baithak feeling less like they’d attended a formal session, and more like they had committed to a genuine pact a promise to their neighborhood and to themselves to make Cooperative Colony, Pirbagh, a truly green home for tomorrow.

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by swachhjk November 17, 2025

Extending the Momentum: Success Stories from the “Hamari Safai, Hamara Yogdaan” Campaign

The vital movement for cleaner urban spaces, spearheaded by the “Hamari Safai, Hamara Yogdaan” campaign, continues to gather significant momentum across various Urban Local Bodies (ULBs). Following the initial wave of successful sensitization programs, the past few days have seen an intensified, targeted approach, underscoring a deep commitment to not just launch, but truly embed sustainable sanitation practices within our communities.

The real strength of this campaign lies in its focus on collaboration and ground-level training, recognizing that cleaner cities are built by both dedicated staff and engaged citizens.

Empowering the Frontline: Targeted Workshops

A series of highly focused workshops were organized to sharpen the skills and elevate the conduct of the campaign’s core team.

  • MC Kokernag hosted a comprehensive workshop for its sanitation workers, drivers, user charge collection teams, and importantly, members of the Resident Welfare Associations (RWA). The focus was clear: mastering proper waste management and ensuring the timely collection of user charges. This holistic approach ensures that the community leadership and the municipal staff are perfectly aligned in their objectives.
  • MC Reasi conducted an impactful capacity building (CB) workshop for Sanitary Inspectors, Supervisors, Drivers, Helpers and the user fees collection team. Beyond segregation, the training emphasized the critical, often overlooked, soft skills: polite communication with the public and households. Detailed orientation was also provided on the protocols for imposing fines for littering and open dumping, alongside a focus on timely Swachhta Grievance Redressal a crucial step for accountability and public trust.
  • MC Sopore, through its IEC team, specifically targeted its Drivers and Helpers, reinforcing the principles of source segregation and user charge collection. This session drove home the message that frontline staff are not just collectors, but vital ambassadors who must display respectful behaviour to encourage community participation.

Strengthening Community Ownership and Dialogue

The campaign successfully shifted its strategy from general awareness to focused, direct engagement with key community groups, fostering a sense of shared responsibility.


  • In MC Sopore’s Ward No. 18, a crucial meeting brought together members of the Residential Committee and the Market Committee. This was a dedicated forum to discuss and agree upon specific implementation challenges, including waste segregation compliance, user charges, and sweeping schedules. The objective was achieved: enhance community participation and establish clear coordination between residents, traders and the municipal staff.
  • Hiranagar (Ward No. 8 and Ward No. 9) saw a highly active door-to-door awareness campaign. ULB staff and Swachhata Executives directly engaged with households. The message was simple and practical: the importance of timely payment of user charges, proper source segregation (wet & dry waste), and supporting ongoing Swachhata initiatives. This direct, personal approach is highly effective in driving behavioural change at the household level.

The Road Ahead: A Collective Commitment

These recent initiatives highlight a deliberate effort to strengthen on-ground sanitation practices and reinforce the commitment of our Municipal Councils to build cleaner, more responsible cities. By investing in the training of our staff and actively bringing residents and traders into the fold of solution-finding, the “Hamari Safai, Hamara Yogdaan” campaign is truly transforming from a slogan into a sustainable, community-driven movement.The success witnessed in these ULBs is a powerful testament to what can be achieved when municipal dedication meets empowered community participation.

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by swachhjk November 14, 2025

When Communities Lead the Change: “Humari Safai, Humara Yogdaan” Transforms J&K into a People’s Movement

What began as a simple, powerful idea “Cleanliness starts with me” has blossomed  into one of the most heartwarming, community-driven cleanliness movements across Jammu & Kashmir. Under the banner of “Humari Safai, Humara Yogdaan” (Our Cleanliness, Our Contribution), Municipal Bodies, IEC teams and Swaaha IEC have successfully forged a partnership with citizens to revolutionize responsible waste management.

The most remarkable part? The citizens are not just participating; they are leading.

Building Consensus: Residents, Traders and Committees Unite

The movement’s success lies in its ability to bring diverse stakeholders to one table.

In Srinagar’s Ward No. 31 (Chanapora), the SMC and IEC team held a pivotal meeting uniting the Residential Committee and the Market Committee. The conversation was practical and focused on core issues: source segregation, timely user charges and sweeping schedules.

Residents voiced concerns, traders offered suggestions, and, for the first time, both sides established a common ground: Cleanliness is everyone’s collective responsibility. The session concluded with a mutual pledge to cooperate, properly segregate waste, and uphold a higher standard of cleanliness in Chanapora.

Empowering the Frontline: Drivers as “Swachhta Ambassadors”

Recognizing the crucial role of sanitation workers, SMC conducted a specialized awareness session for Drivers and Helpers the team with daily household interaction.

The focus shifted from mere duty to ambassadorship. The session trained them on:

  • Following segregation norms diligently.
  • Collecting user charges politely.
  • Communicating respectfully with households.

Many drivers shared how respectful interactions immediately improved public response. They now view themselves not just as workers, but as confident, responsible Ambassadors of the Swachh Srinagar mission, directly shaping the public’s positive mindset.

Door-to-Door Momentum: Trust Built on Every Step

Across Urban Local Bodies (ULBs) like MC Baramulla (Ward 18), SMC (Ward 31), MC Nowshera, and MC Aishmuqam, the door-to-door drive proved to be the movement’s engine.

This approach was not about distributing dry information; it was about building trust:

  • Teams patiently explained the simple steps: separate wet and dry waste, pay user charges, and try home composting.
  • In Baramulla, personal conversations built trust, leading many residents to pledge segregation immediately.
  • In Nowshera and Aishmuqam, the warmth of the reception was notable households often gathered neighbours so everyone could listen and learn together.

Ground-Level Action: Ownership in Jammu

The Jammu Municipal Corporation (JMC) exemplified the power of ground-level engagement:

  • Ward 28 (Bakshi Nagar): JMC teams went directly to residents, explaining the why behind user charges and segregation. Residents felt heard and connected to the mission, confirming that these on-the-ground visits make a real difference.
  • Wards 56 & 57 (Gangyal): The campaign transformed into a full-fledged movement. Residents voluntarily stepped forward to guide their neighbours, and many promised to actively support sweeping staff. This became a vibrant model of citizen-driven cleanliness.

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by swachhjk November 14, 2025

PRESS RELEASE: Capacity Building Programme on Sustainable Waste Management Held at Municipal Council Anantnag

Anantnag, November 10, 2025:

In its continued journey towards a cleaner and more sustainable future, the Municipal Council (MC) Anantnag organised a Capacity Building Programme under the guidance of Mr. Tabraiz Madani, Capacity Building Expert, to empower the city’s sanitation workforce and municipal staff. The session was held in the presence of the Executive Officer, MC Anantnag, and senior officials of the Council, who lauded the participants for their unwavering commitment to maintaining cleanliness in the town.

The event brought together sanitary supervisors, sanitation workers, and data entry operators, creating a platform for open learning, discussion and collaboration. Mr. Madani led the session with an interactive and practical approach, focusing on the core areas that define modern waste management source segregation, plastic waste reduction and the establishment of RRR (Reduce, Reuse, Recycle) Centres.

He highlighted how segregation of waste at the household level forms the backbone of the entire waste management system, enabling effective recycling and reducing the load on dumping sites. “If we get segregation right, half the problem of waste management is already solved,” he remarked, urging the participants to take this message into every street and household of Anantnag.

The discussion on single-use plastics struck a strong chord with the participants. Mr. Madani explained the long-term environmental hazards posed by plastic waste and encouraged everyone to act as ambassadors of change by promoting sustainable alternatives within their communities. The concept of RRR Centres was also discussed in depth, with examples of how these centres can help turn waste into valuable resources and support a circular economy.

A highlight of the day was the felicitation of Swaaha Resource Management Pvt. Ltd. for its remarkable contribution to the city’s IEC (Information, Education, and Communication) efforts. Through its consistent awareness campaigns, creative outreach, and citizen engagement activities, Swaaha has helped build a stronger connection between people and the mission of sustainable waste management.

Speaking on the occasion, the Executive Officer of MC Anantnag appreciated the collaborative efforts of all stakeholders from sanitation teams to IEC partners in driving behavioural change at the ground level. He stressed that effective waste management is not just the responsibility of the municipal body but a shared duty that requires active citizen participation.

The programme concluded on a high note, with the participants reaffirming their commitment to implement the learnings on the ground and inspire others to follow. The session didn’t just equip the staff with technical knowledge it strengthened their sense of purpose, reminding everyone that real change begins with awareness, teamwork and a shared vision for a better tomorrow.

With such initiatives, MC Anantnag continues to set an example in community-driven sanitation and environmental sustainability. Step by step and through collective effort, the city is moving steadily toward its goal of becoming a zero-waste, clean and green Anantnag.

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by swachhjk November 13, 2025

Building Capacity, Strengthening Change: Anantnag Takes a Step Forward in Sustainable Waste Management.

In its continued journey towards a cleaner and more sustainable future, the Municipal Council (MC) Anantnag organised a Capacity Building Programme under the guidance of Mr. Tabraiz Madani, Capacity Building Expert, to empower the city’s sanitation workforce and municipal staff. The session was held in the presence of the Executive Officer, MC Anantnag, and senior officials of the Council, who lauded the participants for their unwavering commitment to maintaining cleanliness in the town.

The event brought together sanitary supervisors, sanitation workers, and data entry operators, creating a platform for open learning, discussion and collaboration. Mr. Madani led the session with an interactive and practical approach, focusing on the core areas that define modern waste management source segregation, plastic waste reduction and the establishment of RRR (Reduce, Reuse, Recycle) Centres.

He highlighted how segregation of waste at the household level forms the backbone of the entire waste management system, enabling effective recycling and reducing the load on dumping sites. “If we get segregation right, half the problem of waste management is already solved,” he remarked, urging the participants to take this message into every street and household of Anantnag.

The discussion on single-use plastics struck a strong chord with the participants. Mr. Madani explained the long-term environmental hazards posed by plastic waste and encouraged everyone to act as ambassadors of change by promoting sustainable alternatives within their communities. The concept of RRR Centres was also discussed in depth, with examples of how these centres can help turn waste into valuable resources and support a circular economy.

A highlight of the day was the felicitation of Swaaha Resource Management Pvt. Ltd. for its remarkable contribution to the city’s IEC (Information, Education, and Communication) efforts. Through its consistent awareness campaigns, creative outreach, and citizen engagement activities, Swaaha has helped build a stronger connection between people and the mission of sustainable waste management.

Speaking on the occasion, the Executive Officer of MC Anantnag appreciated the collaborative efforts of all stakeholders from sanitation teams to IEC partners in driving behavioural change at the ground level. He stressed that effective waste management is not just the responsibility of the municipal body but a shared duty that requires active citizen participation.

The programme concluded on a high note, with the participants reaffirming their commitment to implement the learnings on the ground and inspire others to follow. The session didn’t just equip the staff with technical knowledge it strengthened their sense of purpose, reminding everyone that real change begins with awareness, teamwork and a shared vision for a better tomorrow.

With such initiatives, MC Anantnag continues to set an example in community-driven sanitation and environmental sustainability. Step by step and through collective effort, the city is moving steadily toward its goal of becoming a zero-waste, clean and green Anantnag.

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