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Extending the Momentum: Success Stories from the “Hamari Safai, Hamara Yogdaan” Campaign

by:swachhjk November 17, 2025 0 Comments

The vital movement for cleaner urban spaces, spearheaded by the “Hamari Safai, Hamara Yogdaan” campaign, continues to gather significant momentum across various Urban Local Bodies (ULBs). Following the initial wave of successful sensitization programs, the past few days have seen an intensified, targeted approach, underscoring a deep commitment to not just launch, but truly embed sustainable sanitation practices within our communities.

The real strength of this campaign lies in its focus on collaboration and ground-level training, recognizing that cleaner cities are built by both dedicated staff and engaged citizens.

Empowering the Frontline: Targeted Workshops

A series of highly focused workshops were organized to sharpen the skills and elevate the conduct of the campaign’s core team.

  • MC Kokernag hosted a comprehensive workshop for its sanitation workers, drivers, user charge collection teams, and importantly, members of the Resident Welfare Associations (RWA). The focus was clear: mastering proper waste management and ensuring the timely collection of user charges. This holistic approach ensures that the community leadership and the municipal staff are perfectly aligned in their objectives.
  • MC Reasi conducted an impactful capacity building (CB) workshop for Sanitary Inspectors, Supervisors, Drivers, Helpers and the user fees collection team. Beyond segregation, the training emphasized the critical, often overlooked, soft skills: polite communication with the public and households. Detailed orientation was also provided on the protocols for imposing fines for littering and open dumping, alongside a focus on timely Swachhta Grievance Redressal a crucial step for accountability and public trust.
  • MC Sopore, through its IEC team, specifically targeted its Drivers and Helpers, reinforcing the principles of source segregation and user charge collection. This session drove home the message that frontline staff are not just collectors, but vital ambassadors who must display respectful behaviour to encourage community participation.

Strengthening Community Ownership and Dialogue

The campaign successfully shifted its strategy from general awareness to focused, direct engagement with key community groups, fostering a sense of shared responsibility.


  • In MC Sopore’s Ward No. 18, a crucial meeting brought together members of the Residential Committee and the Market Committee. This was a dedicated forum to discuss and agree upon specific implementation challenges, including waste segregation compliance, user charges, and sweeping schedules. The objective was achieved: enhance community participation and establish clear coordination between residents, traders and the municipal staff.
  • Hiranagar (Ward No. 8 and Ward No. 9) saw a highly active door-to-door awareness campaign. ULB staff and Swachhata Executives directly engaged with households. The message was simple and practical: the importance of timely payment of user charges, proper source segregation (wet & dry waste), and supporting ongoing Swachhata initiatives. This direct, personal approach is highly effective in driving behavioural change at the household level.

The Road Ahead: A Collective Commitment

These recent initiatives highlight a deliberate effort to strengthen on-ground sanitation practices and reinforce the commitment of our Municipal Councils to build cleaner, more responsible cities. By investing in the training of our staff and actively bringing residents and traders into the fold of solution-finding, the “Hamari Safai, Hamara Yogdaan” campaign is truly transforming from a slogan into a sustainable, community-driven movement.The success witnessed in these ULBs is a powerful testament to what can be achieved when municipal dedication meets empowered community participation.

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