At the launch of the IEC project under Swachh Bharat Mission Urban 2.0, a unique logo was developed by the IEC Team of Swaaha to symbolize Jammu & Kashmir’s commitment to sustainable urban cleanliness.

The circular design of vibrant orange and red dots represents unity, participation, and collective action for a cleaner tomorrow, while the green leaf at the center signifies sustainability and environmental harmony. Using the clean Poppins font, the logo reflects clarity, simplicity, and modern communication—the essence of IEC.

Its color palette blends:

Trust (Navy Blue)

Energy (Orange)

Determination (Red)

Balance (Teal)

These are unified by white, symbolizing purity and cleanliness. This logo serves as the visual identity of SBM-U 2.0 in J&K—a reminder that Swachhata is not just a mission, but a shared responsibility and a way of life.